What is a UTM builder?
A UTM builder assembles a URL with tracking parameters like source, medium, and campaign. RELURL's builder does that and then shortens the result in one step.
Free URL Shortener
Build UTM-tagged short links in one step
URL Shortener with UTM Builder
Generate a UTM builder and short URL at once. Set your campaign parameters, get a properly tagged long URL, and shorten it into one clean link — no copying tags between tools.
Proper campaign tracking starts with correctly formatted UTM parameters — but building them by hand is fiddly, and a typo silently breaks attribution. RELURL's URL shortener with a built-in UTM builder removes the friction. You fill in the source, medium, campaign, and any optional fields; the builder produces a valid tagged URL; and the shortener turns it into a single clean link. Because the parameters are forwarded through the redirect, your analytics platform receives the full attribution data. You get campaign tracking that's actually accurate, assembled in seconds, with no copying between tools and no hand-edited query strings to get wrong.
Why Use Our URL Shortener with UTM Builder?
Built-in UTM builder
Source/medium/campaign fields
Tagged long URL preview
Shorten in one step
How It Works
1
Enter your URL and UTM values
Paste the destination and fill in source, medium, campaign, term, and content as needed.
2
Preview the tagged URL
See the properly formatted UTM URL before you commit, so your parameters are always valid.
3
Shorten it instantly
Turn the tagged URL into one clean short link that keeps every parameter intact on redirect.
Why Use Our URL Shortener with UTM Builder
Valid parameters every time
The builder formats UTM tags correctly, so there are no hand-made typos silently breaking your analytics.
Two steps, one flow
Build the tagged URL and shorten it in the same place, removing the copy-paste between separate tools.
Attribution survives shortening
Parameters are forwarded through the redirect, so your analytics platforms still receive the full campaign data.
Consistent tracking setup
Standardize how your team builds campaign links, keeping naming and format consistent across every launch.
What Makes RELURL Different
RELURL was built for marketers, which is why the UTM builder is built right in rather than bolted on. You build a valid, tagged URL and shorten it in one flow, with parameter forwarding ensuring the tags actually arrive at your analytics. Most shorteners either ignore query strings or make you assemble them yourself. RELURL removes both pain points. For anyone who runs campaigns, this means accurate attribution with less busywork — the whole point of a marketing-grade link tool.
How We Compare to Alternatives
Most shorteners make you build UTM URLs in a separate tool first. RELURL combines the UTM builder and shortener in one step.
Hand-built query strings often carry typos that break tracking. RELURL's builder formats valid parameters every time.
Some tools strip query strings on redirect. RELURL forwards them, so your campaign data stays intact.
Popular Use Cases
Building campaign links with proper attribution
Tracking email, social, and ad sources separately
Creating consistent UTM URLs without manual assembly
Keeping GA and marketing platforms fed with valid tags
Tips and Best Practices
Name campaigns consistently
Use a consistent naming scheme for source, medium, and campaign so your reports group cleanly and stay comparable.
Always use the builder
Even for quick links, build tags through the tool so a small typo never ruins a whole campaign's attribution.
Test a click into your analytics
Click your built link once and confirm the campaign data appears in your analytics platform before you promote it broadly.
Frequently Asked Questions
Are the parameters kept after shortening?
Yes. RELURL forwards the query parameters through the redirect, so your UTM tags reach analytics platforms exactly as intended.
Does it work for Google Analytics 4?
Yes. The UTM parameters it generates are the standard tags GA4 recognizes for campaign attribution.