What characters can I use in a custom slug?
You can use letters (a-z, A-Z), numbers (0-9), hyphens (-), and underscores (_). Slugs are case-sensitive, so MyLink and mylink can be different links.
Free URL Shortener
Personalize Your Links
Custom URL Shortener
Create memorable, branded short links with custom slugs. Replace random characters with meaningful words that reflect your brand.
A custom URL shortener gives you complete control over the appearance and structure of your short links. Instead of accepting a random string of characters, you choose every part of the shortened URL. This turns generic links into branded assets that reinforce your identity and build trust with your audience. RELURL's custom URL shortener lets you create personalized short links with your own slugs, making each link memorable and instantly recognizable. Whether you are running a marketing campaign, managing affiliate links, or organizing content for your blog, custom URLs help your audience remember and trust your links before they click. The result is higher click-through rates, better brand recognition, and a more professional appearance across all your communications.
Why Use Our Custom URL Shortener?
Custom Slug Selection
Brandable Link Names
Descriptive Aliases
Case-Sensitive Options
Emoji Support
Bulk Custom Shortening
How It Works
1
Paste Your URL
Enter the long URL you want to shorten.
2
Choose Custom Slug
Pick a memorable word or phrase for your short link.
3
Share Everywhere
Use your custom link in emails, social media, and marketing.
Why Use Our Custom URL Shortener
Full Slug Customization
Choose any available word or phrase as your short link slug. Replace generic character sequences with keywords that describe your content, making links easier to remember and more likely to be clicked. Update slugs anytime your needs change.
Brand Consistency Across Channels
Maintain a uniform link appearance whether sharing on social media, email newsletters, or print materials. Custom short links with consistent naming conventions make your brand look organized and professional across every channel.
Improved Click-Through Rates
Descriptive short links perform better than random strings because users can infer the destination before clicking. A link like relurl.com/q4-report signals relevance, increasing the likelihood that recipients engage with your content.
Easy Campaign Organization
Use slug naming patterns to categorize links by campaign, channel, or content type. This makes it simple to track performance across different initiatives and identify which strategies drive the most engagement.
What Makes RELURL Different
RELURL's custom URL shortener combines ease of use with powerful organizational features. Unlike platforms that reserve custom slugs for premium plans or limit the number you can create, RELURL includes custom aliases on the free tier. The dashboard provides a centralized view of all your short links, making it simple to manage, edit, and track performance. Each custom link includes click analytics so you can measure the impact of your naming choices and refine your approach over time.
How We Compare to Alternatives
Bitly's free tier restricts custom back-halves to branded domains only, which require a paid subscription. RELURL offers custom slugs on every plan, including the free tier.
Some URL shorteners charge per custom alias or limit how many you can create. RELURL imposes no limits on custom slug creation regardless of your plan level.
Competing tools often make it difficult to edit or update existing short links. RELURL lets you modify the destination URL of any short link from your dashboard at any time.
Popular Use Cases
Brand promotion with memorable links
Product launch landing pages
Social media bio links
Email marketing campaigns
Print materials and business cards
Event invitations
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Tips and Best Practices
Use Keywords That Describe the Content
Choose slugs that give users a clear idea of what they will find after clicking. A link like relurl.com/pricing-guide is far more effective than a generic string because it sets accurate expectations.
Keep Slugs Short and Scannable
The best custom slugs are three words or fewer. Short slugs are easier to type, remember, and fit neatly into character-limited spaces like social media bios and SMS messages.
Create Naming Conventions for Campaigns
Establish a consistent pattern for your custom slugs, such as campaign-content-type (e.g., spring-sale-email). This organizational system makes it easy to find, manage, and report on related links.
Frequently Asked Questions
Can I change a slug after creating it?
Yes, you can edit the slug of any link you own from your dashboard. The old URL will redirect to the new one, so you won't lose any traffic.
Do custom slugs affect SEO?
Custom slugs with relevant keywords can improve click-through rates and are more trustworthy to users. The shortened URL's redirect passes link equity to your target page.