How does Pixel tracking work on a link?
RELURL fires the Facebook Pixel event server-side when the short link is clicked, sending the conversion data to your ad account without extra client code on your page.
Free URL Shortener
Fire your Facebook Pixel from any short link
Link Shortener with Facebook Pixel Tracking
Trigger Facebook Pixel events whenever a short link is clicked. Track conversions and retarget visitors from links shared anywhere — email, SMS, print, or social.
Facebook Pixel tracking is powerful, but it's normally tied to your website — which means clicks that happen away from your site, in email, SMS, messaging, or print, slip through untracked. RELURL's link shortener with Facebook Pixel tracking closes that gap. When a short link is clicked, the Pixel event fires directly from the link, sending conversion and activity data to your ad account regardless of where the link was shared. You get accurate attribution for every channel, and you can build retargeting audiences from those clicks. For marketers who promote across channels, this turns every shared link into a data source feeding your ads.
Why Use Our Link Shortener with Facebook Pixel Tracking?
Fire Pixel on click
Conversion and custom events
Retarget from any link
Works on every share
How It Works
1
Connect your Pixel
Link your Facebook Pixel ID to your RELURL account in settings.
2
Create a tracked short link
Shorten any URL and let the link carry your Pixel tracking.
3
Conversions get recorded
When visitors click the link, the Pixel event fires, feeding your ads and retargeting.
Why Use Our Link Shortener with Facebook Pixel Tracking
Track off-platform clicks
Fire Pixel events from links shared in email, SMS, messaging, and print — not just clicks that land on your site.
Feed retargeting audiences
Build custom audiences from link clicks and retarget those visitors across Facebook and Instagram.
No page code required
Because the event fires from the link itself, you can track conversions even without client code on the destination.
Cleaner attribution
See which channels and links actually drive tracked events, so your ad reporting reflects real activity.
What Makes RELURL Different
RELURL connects short links directly to your ad infrastructure. Instead of treating links as dead ends, they become Pixel-firing events that feed your campaigns. This is a genuinely marketing-grade feature: most free shorteners have no idea what a Pixel is. RELURL not only tracks clicks but hands that data to Facebook for attribution and retargeting. For anyone running paid social alongside organic channels, it means every link you share contributes to your audience and measurement strategy.
How We Compare to Alternatives
Website-only Pixel tracking misses clicks in email, SMS, and print. RELURL fires the Pixel from the short link itself, capturing every channel.
Most shorteners return raw click counts with no ad-platform integration. RELURL sends the event to your Facebook Pixel.
Adding Pixel code to every destination is impractical. RELURL applies tracking at the link level, so it works anywhere the link is shared.
Popular Use Cases
Tracking conversions from email or SMS campaigns
Retargeting visitors who clicked a shared link
Attributing ad-like conversions to off-platform links
Measuring link-driven events in your ad account
Tips and Best Practices
Verify events in Event Manager
After linking your Pixel, run a test click and confirm the event appears in Meta's Event Manager before scaling up.
Use distinct links per channel
Create separate short links for email, SMS, and social so each channel's events are cleanly attributable.
Align events with conversions
Configure the fired event to match the conversion your ad set optimizes for, so the data feeds your optimization directly.
Frequently Asked Questions
Can I use it for retargeting?
Yes. Pixel events triggered by link clicks let you build custom audiences and retarget those visitors with Facebook or Instagram ads.
Do I need code on my landing page?
No. Because the event fires from the short link, you can track conversions even on pages you don't fully control.