How do clicks get into GA4?
RELURL sends a click event to your GA4 property when a link is shortened and clicked, using standard GA4 event delivery.
Free URL Shortener
Send link clicks straight into GA4
Link Shortener with Google Analytics 4
Push short link clicks into Google Analytics 4 as events. Measure link-driven conversions, build audiences, and unify link analytics with your site data.
GA4 is where most modern teams read their analytics — but short link clicks usually live somewhere else entirely. That split means you're reconciling two data sources to understand your funnel. RELURL's link shortener with Google Analytics 4 integration ends that. Each short link click is sent to GA4 as an event, so link activity appears alongside your site data in the same reports. You can mark clicks as conversions, build audiences from engagement, and attribute channels accurately — all without maintaining a separate analytics system. For teams that live in GA4, this makes short links a first-class citizen of your measurement rather than an orphaned data set.
Why Use Our Link Shortener with Google Analytics 4?
GA4 event on click
Conversion-ready events
Unified with site data
Audience building
How It Works
1
Connect GA4
Link your GA4 property or Measurement Protocol endpoint to your RELURL account.
2
Create a tracked link
Shorten any URL with GA4 tracking enabled.
3
Clicks become events
When a visitor clicks, the event is sent to GA4, appearing alongside your other site events.
Why Use Our Link Shortener with Google Analytics 4
One analytics home
Link clicks appear in GA4 alongside your site events, giving you a single view of performance.
Conversion-ready
Configure the click event as a conversion in GA4 so link-driven actions count toward your goals.
Audience building
Use link-engagement events to build audiences for retargeting and personalization in Google's ecosystem.
Accurate off-site attribution
Clicks from email, SMS, and print are measured even without a site visit, closing attribution gaps.
What Makes RELURL Different
RELURL was built to feed your real analytics, not just its own dashboard. The GA4 integration sends short link clicks into the platform where your team already works, as proper events you can measure, mark as conversions, and build audiences from. This is a level of integration most free shorteners simply don't offer. For marketing teams, it means short links stop being a separate analytics silo and start contributing directly to the reports and decisions you already make in GA4.
How We Compare to Alternatives
Many shorteners keep link analytics in their own dashboard. RELURL pushes clicks into GA4 as events for unified reporting.
Raw click counts can't feed GA4 audiences or conversions. RELURL events can be marked as conversions and used for audience building.
Reconciling separate tools wastes time. RELURL keeps link and site analytics in the same place.
Popular Use Cases
Measuring link-driven conversions in GA4
Building audiences from link engagement
Unifying channel analytics with site data
Attributing off-site clicks accurately
Tips and Best Practices
Mark the key event as a conversion
In GA4, designate the link-click event as a conversion so it's tracked alongside your primary goals.
Send extra parameters
Include link name and campaign data with the event so your GA4 reports distinguish between different links.
Validate with a test click
Fire one test click and confirm it appears in GA4's real-time view before you rely on the numbers.
Frequently Asked Questions
Can I mark link clicks as conversions?
Yes. You can configure the link-click event as a conversion in GA4, so those clicks count toward your goals.
Does it work without my site?
Yes. Because the event fires from the link itself, clicks from email, SMS, and print are measured even when they never land on your site.