What counts as a conversion?
Whatever you define — a registration, purchase, download, or lead. Each link can be associated with the conversion it's meant to drive.
Measure actions, not just clicks
Track conversions tied to your short links — purchases, signups, registrations, or leads. See which links actually produce results, not just which ones get clicked.
Clicks are a vanity metric when what you actually care about is whether those clicks turned into something — a signup, a purchase, a lead. RELURL's link shortener with conversion tracking bridges that gap. You define what counts as a conversion, associate it with your short links, and the platform shows which links actually delivered results. Instead of wondering which campaign link performed, you see conversions and rates per link, giving you a genuine view of ROI. For marketers optimizing budgets, this changes the conversation from 'how much traffic?' to 'what actually converted?' — the metric that guides real decisions.
Conversion event tracking
Link-to-conversion mapping
ROI-oriented reporting
Funnel visibility
Set what counts as a conversion — a signup, purchase, registration, or lead.
Assign each short link to a conversion goal so results are attributed correctly.
Review conversion counts and rates per link to see which links actually drive results.
See which links produce conversions, not just traffic, so you can judge campaigns by real results.
Map each link to the conversion it drives, giving you per-link credit for signups, purchases, and leads.
Compare conversion rates across links and channels, then shift budget toward what actually performs.
Understand click-to-conversion flow so you can spot where links drive clicks but fail to convert.
RELURL was built for marketers who need results, not just counters. Conversion tracking turns your short links into measurable parts of the funnel, showing which ones drive actual value. This is a decisive difference from free shorteners that stop at click counts. When you're allocating budget, attribution, or effort, knowing what converted — not just what was clicked — is the signal that matters. RELURL delivers it as a first-class part of link analytics.
Click counts tell you traffic but not results. RELURL tracks the conversions each link actually drives.
Most shorteners can't tie clicks to outcomes. RELURL maps links to conversion events for real attribution.
Guessing at performance wastes budget. RELURL's conversion data shows you exactly which links earn their keep.
Measuring signups from campaign links
Tracking which links drive purchases
Attributing leads to specific channels
Optimizing campaigns around real ROI
Be specific about what counts — a purchase, a signup, a lead — so the data reflects the outcome you actually want.
Give each campaign or channel its own link so conversion attribution stays clean and comparable.
Watch conversion rate alongside raw conversions — a link with fewer clicks but a higher rate is often the better performer.
Whatever you define — a registration, purchase, download, or lead. Each link can be associated with the conversion it's meant to drive.
RELURL maps the click to the conversion event you've configured, so you can see which links produced actual results.
Yes. Click tracking counts visits; conversion tracking measures outcomes. Conversion data tells you which links drive real value, not just traffic.