Why shorten newsletter links?
Short links give you per-link click data and clean UTM attribution, so you know exactly what your subscribers engage with — beyond just open rates.
Free URL Shortener
Measure every link in your email campaigns
Short Link Generator for Newsletter Tracking
Track clicks from your email newsletters with short links. See which links subscribers click, measure newsletter performance, and attribute email traffic accurately.
Open rates only tell half the story. Which links actually got clicked? Which content did subscribers engage with? Without per-link tracking, you're flying blind on your email performance. RELURL's short link generator for newsletter tracking gives you the answer. Every URL in your newsletter becomes a short link with its own click data and UTM tags. You see exactly which links your audience clicked, how each piece of content performed, and how email fits into your wider funnel. For publishers and marketers, that's the difference between knowing emails were opened and knowing what actually moved subscribers to act.
Why Use Our Short Link Generator for Newsletter Tracking?
Per-link email tracking
Campaign attribution
Click-through analysis
UTM-ready
How It Works
1
Shorten your newsletter links
Create short links for every URL going into your newsletter.
2
Add UTM parameters
Tag the links with your email source and campaign so attribution is accurate.
3
Track what subscribers click
Review per-link click data to see which content your audience engages with most.
Why Use Our Short Link Generator for Newsletter Tracking
Per-link click visibility
See which links subscribers clicked and how each piece of content performed, not just aggregate open rates.
Clean email attribution
UTM tags forward through the redirect, so email traffic is attributed accurately in your analytics.
Content insights
Compare engagement across articles and links to learn what your audience actually wants to read.
Refine with real data
Use link performance to shape future newsletters around the topics and formats that get clicked.
What Makes RELURL Different
RELURL was built with publishers and email marketers in mind. Newsletter tracking through short links gives you per-link data and clean attribution, features that email platforms and most shorteners don't combine. Each link carries its own click count and forwards UTM tags, so your analytics reflect exactly what subscribers engaged with. That's the insight you need to improve every issue. For anyone who sends regular email, it turns newsletters from a broadcast into a measurable channel.
How We Compare to Alternatives
Email platforms report opens, not per-link clicks. RELURL short links give you individual link performance.
Raw URLs in newsletters can't be attributed individually. RELURL tracks each link and forwards UTM data.
Some shorteners strip query strings, breaking attribution. RELURL preserves your UTM tags through the redirect.
Popular Use Cases
Seeing which newsletter links get clicked
Attributing email traffic in analytics
Comparing article performance by link
Refining newsletters around real engagement
Tips and Best Practices
Use one link per article
Give each article or section its own short link so you can compare engagement across content.
Tag consistently
Use a consistent email source and campaign tag so your reports group newsletter clicks cleanly.
Compare across issues
Track link performance issue over issue to spot topics and formats that consistently drive engagement.
Frequently Asked Questions
Can I track each link separately?
Yes. Each short link carries its own click count, so you can compare performance across every URL in your newsletter.
Does this work with my email platform?
Yes. Short links work in any email provider, and UTM tags forward through the redirect so your analytics receive full attribution.