How is the visitor's language determined?
RELURL infers the visitor's locale from their regional preference or signal on the click, then routes them to the matching destination.
Serve visitors content in their language
Route visitors to the version of your page that matches their language or region. One short link can send each visitor to the correct localized destination automatically.
Your visitors speak different languages, and the best conversion happens when they land on content in their own tongue. Yet a single shareable URL can only point one place. RELURL's URL shortener with language redirect lets one link serve many languages. You map each locale to its destination and set a fallback for the rest; when someone clicks, the system detects their locale and sends them to the matching page automatically. It's the frictionless way to localize a funnel without publishing a separate link per language. Every visitor gets content they can actually read, every click is tracked, and you manage the whole thing from a single dashboard.
Language or locale routing
Per-locale destinations
Auto detection
Default fallback URL
Provide the URL for each language or region you want to route visitors toward.
Set a default destination for visitors whose locale isn't explicitly mapped.
Each click sends the visitor to the destination matched to their detected locale, or to the default.
Visitors land on a page they can read, which improves comprehension, trust, and conversion over a one-language default.
Replace a stack of per-language URLs with a single short link that routes each visitor correctly.
Unmapped locales receive your default URL, so no visitor is left without a destination.
Track how traffic flows across languages and regions, giving insight into each market.
RELURL puts localization directly into the link. Instead of maintaining a translation-sensitive redirect script or publishing one URL per language, you configure locale-to-destination rules on a single short link. The platform detects the visitor's locale on every click and sends them where you intended, with a default covering the rest. It works like all RELURL links — fast, tracked, and brandable — while removing the friction of multilingual sharing. For international teams, this is localization as it should be: set the rules once, and let every visitor be met in their own language.
A single URL forces every visitor into one language. RELURL routes each visitor to the locale-matched destination.
Managing a URL per language fragments your campaigns. RELURL consolidates them behind one shareable address.
Client-side language redirects often break or misfire. RELURL's server-side routing is consistent and automatic.
Sending French, German, and Spanish users to their pages
Serving localized content or marketing
Detecting language from region preferences
Managing multilingual campaigns with one link
Cover the locales that represent your main audience, and rely on a strong default for the long tail.
Since it catches every unmapped visitor, your fallback should be a clean, broadly useful page.
Review which locales get the most traffic, then prioritize translation and content quality for those markets.
RELURL infers the visitor's locale from their regional preference or signal on the click, then routes them to the matching destination.
They're sent to your default fallback URL, so unsupported languages still get a sensible, intentional page.
Yes. A single short link can hold many locale-to-destination rules, letting you manage an entire multilingual funnel behind one address.