How is the device detected?
RELURL can detect the visitor's device type from their request on the click, letting you route mobile and desktop users to different destinations.
Free URL Shortener
Send mobile and desktop users to different URLs
URL Shortener with Device Targeting
Route visitors based on their device. Show mobile users one destination and desktop users another — ideal for serving app download links, mobile-optimized pages, or device-specific offers.
Mobile and desktop visitors are often on different missions. A mobile user clicking a product link may be ready to install your app; a desktop user may want the full web experience. Forcing both through the same destination means some of them land somewhere suboptimal. RELURL's URL shortener with device targeting fixes that. You configure a destination for mobile users, another for desktop, and a fallback for the rest. When someone clicks, they're routed to the version that fits their device. One clean short link can drive app installs on phones and a rich experience on desktops at the same time — with click analytics for each, so you see exactly how both audiences behaved.
Why Use Our URL Shortener with Device Targeting?
Mobile vs desktop routing
Per-device destinations
Automatic detection
Healthy fallback URL
How It Works
1
Set device destinations
Provide a destination for mobile visitors and a separate one for desktop or tablet visitors.
2
Add a fallback
Choose a default URL for devices that don't cleanly fit either group.
3
Visitors are routed
Each click sends the visitor to the destination matched to their device type automatically.
Why Use Our URL Shortener with Device Targeting
App installs from mobile
Send on-the-go users straight to your app store link instead of a generic page, capturing mobile intent precisely.
Right page for the right screen
Serve a simplified mobile page or full desktop experience, so every visitor gets a layout suited to their device.
Device-specific offers
Promote different calls to action per device, tailoring the funnel to how each audience actually behaves.
One link for everyone
Keep a single promoted URL that adapts to the visitor, instead of juggling separate device links.
What Makes RELURL Different
RELURL gives you per-device control without complicating your sharing. Instead of publishing one link for phones and another for desktops, you configure a single short URL that routes automatically by device. The platform detects the device on each click and sends the visitor to the destination you chose for it, with a fallback playing safety net. Because it's still a short link, branding, analytics, and low-latency redirects come along. For apps, device-optimized funnels, and anyone whose audience splits by device, it's a simple way to make every click count.
How We Compare to Alternatives
A single URL forces mobile and desktop users to the same destination. RELURL sends each to the page that fits their device.
Publishing separate mobile and desktop links splits your promotion and analytics. RELURL keeps one link that routes both.
Some tools only detect but can't redirect differently. RELURL ties detection directly to separate mobile and desktop destinations.
Popular Use Cases
Sending mobile users straight to an app store
Serving a mobile-optimized page vs desktop
Delivering device-specific offers or CTAs
Optimizing landing pages per device
Tips and Best Practices
Prioritize the app-install path on mobile
Mobile users are the most likely to install an app, so route them to your store link and make the CTA obvious.
Watch device split in analytics
The per-device breakdown tells you where most clicks come from, guiding which destination deserves the most attention.
Test both routes before launch
Click the link from a phone and a desktop to confirm each device reaches the intended destination and fallback behavior works.
Frequently Asked Questions
What if the device type doesn't match a rule?
Visitors that don't match your mobile or desktop rule are sent to your fallback URL, so every click still lands on something intentional.
Why would I route mobile separately?
Mobile and desktop users often want different things — an app install versus the full site, or a simplified versus a rich page. Device targeting lets one link serve both perfectly.