How does the GTM integration work?
RELURL sends a click event to your Google Tag Manager setup, which then fires the tags you've configured — including GA4 and marketing pixels.
Free URL Shortener
Push link clicks into GTM as data
URL Shortener with Google Tag Manager Tracking
Send short link clicks into Google Tag Manager so your tags, GA4, and marketing pixels all fire on the click. Unify link tracking with your existing tag infrastructure.
If your team runs Google Tag Manager, you've built an entire tracking stack around it — GA4, marketing pixels, conversion tags. A URL shortener that can't speak to that stack leaves a gap in your measurement. RELURL's URL shortener with Google Tag Manager tracking fills it. When a short link is clicked, RELURL pushes that event into GTM, so every tag you've configured — analytics, ads, remarketing — fires on the click, not just on your page. You unify link tracking with the rest of your measurement, keep reporting consistent, and avoid stitching together data from separate silos. It's link tracking that respects the infrastructure you already built.
Why Use Our URL Shortener with Google Tag Manager Tracking?
GTM data push on click
Fires GA4 and marketing tags
Unified tracking stack
Server-side friendly
How It Works
1
Set up the GTM integration
Connect your GTM container or server endpoint so RELURL can push click data to it.
2
Create a tracked link
Shorten any URL with tracking enabled for that link.
3
Tags fire on click
When a visitor clicks, GTM receives the event and your GA4 and marketing tags fire automatically.
Why Use Our URL Shortener with Google Tag Manager Tracking
One tracking stack
Route link clicks through the same GTM setup as everything else, keeping analytics and tags consistent across the board.
Fires all your tags
When a link is clicked, GTM triggers GA4 and marketing tags you've configured — not just a raw click counter.
Consistent reporting
Link activity lands in the same platforms and dashboards as your site data, so reports line up cleanly.
Server-side ready
The integration supports server-side delivery, keeping measurement working when browser tags are blocked.
What Makes RELURL Different
RELURL was designed to work with how modern marketing teams actually measure — which is increasingly through GTM. Rather than dumping you in a separate analytics silo, RELURL pushes link clicks into your existing tag infrastructure so GA4 and marketing tags fire naturally. This is the difference between a tool that counts clicks and a tool that plugs into your measurement ecosystem. For teams running GTM, it means link tracking slots straight into the stack you already maintain, with no duplicate wiring and no orphaned data.
How We Compare to Alternatives
Many shorteners keep analytics in a private silo. RELURL pushes click events into your GTM setup for unified tracking.
Counting clicks alone doesn't fire GA4 or marketing tags. RELURL triggers the full tag stack on each click.
Separate tools mean reconciling data by hand. RELURL keeps link tracking in the same system as your other events.
Popular Use Cases
Firing GA4 events from link clicks
Unifying click tracking with site tags
Triggering conversion and remarketing tags
Keeping one tracking stack across channels
Tips and Best Practices
Define a clear event name
Use a consistent event name for link clicks in GTM so your tags and reports can rely on stable data.
Map tags once, reuse everywhere
Configure GA4 and conversion tags to fire on the link-click event, and every tracked link benefits automatically.
Validate in preview mode
Test a click in GTM preview mode to confirm the event reaches your container and tags fire correctly.
Frequently Asked Questions
Why route link clicks through GTM?
It keeps all your measurement in one place. Link clicks, pageviews, and conversions are handled by the same tag infrastructure, so reporting stays consistent.
Does it work server-side?
RELURL supports server-side data delivery for the integration, which keeps tracking working even when browser-based tags are blocked.