How is the visitor's country detected?
RELURL uses the visitor's IP or request signal on the click to determine their likely country, then routes them to the mapped destination.
Send visitors to the right URL for their country
Route visitors to a country-specific destination automatically. One short link can send each visitor to the correct localized page, store, or campaign based on where they're located.
If you run a global campaign, one destination rarely fits every visitor. A shopper in Japan, a visitor in France, and a customer in the United States may each belong on a different localized page, store, or offer. Making them all share a single link means building redirect logic yourself. RELURL's URL shortener with geo redirect solves that with one elegant link. You map countries to their destinations, set a fallback for the rest, and everyone who clicks gets routed automatically to the URL that best fits their location. It is the simplest way to localize your funnel without juggling a pile of per-country links, and every click still gets tracked like a normal short link.
Country-based routing
Multiple destinations per link
Fallback default URL
Automatic detection
Map specific URLs to the countries where you want each destination to be shown.
Choose a fallback URL for everyone whose location isn't mapped to a specific destination.
When someone clicks, they're sent to the URL matching their country — or to the default if none matches.
Replace clunky per-country URLs with a single short link that routes each visitor to the right destination automatically.
Visitors land in their own language, store, or currency page, which improves relevance and conversion over a generic global page.
A default URL catches visitors from unmapped regions, so no click is ever wasted on a dead end.
Track how traffic distributes across regions so you understand each market alongside the geo routing itself.
RELURL makes geo routing something you configure in the link rather than build yourself. You define country-to-destination rules and a fallback, and the platform handles localization on every click. Because it's a short link, you keep all the usual benefits — branding, analytics, low-latency redirects, and a single URL to promote. For international campaigns, that saves you from maintaining several parallel links and from writing custom redirect code. It is localization handled the RELURL way: configured once, applied automatically, and always measurable.
Sharing a single global URL forces everyone into one page, regardless of location. RELURL routes each country to its own destination.
Publishing several country-specific links means managing and promoting multiple URLs. RELURL keeps a global campaign behind one address.
Hand-rolled redirect code is fragile and hard to maintain. RELURL's geo rules update from the dashboard without touching code.
Sending visitors to local stores or currencies
Serving users their localized landing page
Directing regions to language-appropriate content
Managing multi-market campaigns with one link
Prioritize the countries that represent most of your traffic, then rely on the fallback for the long tail.
Make your default URL a strong global page, since it will catch every region you haven't explicitly mapped.
Use the geo breakdown to spot where traffic concentrates, then refine which destinations deserve better mapping or content.
RELURL uses the visitor's IP or request signal on the click to determine their likely country, then routes them to the mapped destination.
Visitors from unmapped countries are sent to your default fallback URL, so every click still lands somewhere intentional.
Yes. A single geo link can hold many country-to-URL rules, letting you manage an entire multi-market campaign from one short address.