What is a branded short domain?
A branded short domain is a custom domain (like go.yourcompany.com) that you use for your shortened links instead of a generic domain. It keeps your brand front and center in every link you share.
Free URL Shortener
Put Your Brand on Every Link
Branded Link Shortener
Shorten URLs with your custom branded domain. Every link becomes a trust signal that strengthens your brand recognition with every click.
A branded link shortener transforms generic short URLs into powerful marketing assets that carry your company name in every share. When you shorten URLs using your own domain like go.yourcompany.com, every link reinforces brand recognition and builds trust before the recipient clicks. This subtle but powerful distinction can increase click-through rates by 30 percent or more compared to generic short domains. RELURL's branded link shortener makes it simple to connect your custom domain and start creating branded short links immediately. Your brand appears in every link you share across email campaigns, social media, marketing materials, and partner communications, turning routine link sharing into consistent brand exposure.
Why Use Our Branded Link Shortener?
Custom Branded Domains
Consistent Brand Voice
Trust-Building Links
Custom Back-Half Names
Link Management Dashboard
Click Analytics by Brand
How It Works
1
Connect Your Domain
Add your branded domain like go.yourbrand.com.
2
Create Branded Links
Use your brand name in the short URL slug.
3
Track & Optimize
Monitor click performance across all branded links.
Why Use Our Branded Link Shortener
Trust Through Brand Recognition
Links on your branded domain are immediately recognized by recipients, reducing hesitation and increasing click-through rates. Users are more likely to click a link from a domain they recognize than an unfamiliar generic shortener.
Complete Brand Control
Your branded short domain is exclusively yours. No other company can use it, and no third-party branding appears alongside your links. Every short link becomes a touchpoint that reinforces your brand identity.
Professional Appearance Everywhere
Branded short links look professional in marketing materials, email signatures, social media profiles, and print collateral. They signal that your organization invests in quality, right down to how links are presented.
Analytics Per Brand Domain
Track click performance across all links on your branded domain from a single dashboard. Understand which campaigns, channels, and content types drive the most engagement through your branded links.
What Makes RELURL Different
RELURL makes branded link shorteners accessible to businesses of all sizes. Setting up a custom domain takes minutes with clear instructions for configuring DNS records. Once verified, every link you create can use your branded domain. The dashboard provides unified analytics across all your branded links, making it easy to measure the ROI of your link branding strategy. Unlike platforms that reserve custom domains for expensive enterprise plans, RELURL includes branded domains on mid-tier subscriptions that suit growing businesses.
How We Compare to Alternatives
Bitly's branded domains feature requires a paid subscription starting at hundreds of dollars per year. RELURL includes custom domain support on plans accessible to small and medium businesses.
Some branded link shorteners limit the number of custom domains per account. RELURL allows multiple branded domains, letting marketing teams use different domains for different campaigns or brands.
Competing tools often charge setup fees for domain configuration. RELURL provides free domain setup assistance and clear documentation for connecting your domain without additional costs.
Popular Use Cases
Company-wide link standardization
Product marketing campaigns
Social media profile links
Press releases and media mentions
Customer support documentation
Partner and affiliate programs
Related Blog Articles
Business
Branded Link Shortener for Business: Why Your Company Needs Custom Short Links
Build brand recognition with a branded link shortener for business. Every short link becomes a marketing asset that builds trust and drives higher click-through rates.
Marketing
Branded Short Link Trust: Why Custom Domains Get More Clicks
Learn how branded short link trust works. Why consumers trust branded domains more than generic shorteners, and how this trust translates into higher engagement.
Analytics
Branded Link Shortener CTR: How Custom Domains Improve Engagement
Boost your branded link shortener CTR by up to 40%. Learn the data behind branded short links and how custom domains drive measurably higher engagement.
Tips and Best Practices
Choose a Short, Memorable Brand Domain
Select a domain that is easy to type and say aloud. Short domains like go.yourbrand.com or link.yourbrand.com work well because they are simple to communicate in spoken conversations and fit easily into character-limited spaces.
Use Consistent Link Structures Across Campaigns
Maintain a uniform format for all branded links, such as go.yourbrand.com/campaign-slug. Consistency helps users quickly recognize your links and builds familiarity with your branded short domain.
Monitor Brand Domain Performance Separately
Track click data specifically for your branded domain to measure the impact of link branding on engagement. Compare click-through rates of branded links versus generic short links to quantify the branding benefit.
Frequently Asked Questions
How do I connect my own domain?
From your dashboard, go to Domains and add your custom domain. You'll need to configure a CNAME record with your DNS provider. Once verified, all links can use your branded domain.
Does branded link shortening improve trust?
Yes. Links on branded domains get 30-40% higher click-through rates because users trust recognizable domains. Branded links also look professional in marketing materials and social media.