What is an E-commerce URL Shortener?
E-commerce URL Shortener is a free tool that transforms long, complex URLs into short, shareable links. Track clicks, customize slugs, and manage all your short links from one dashboard.
Free URL Shortener
Boost Online Sales
E-commerce URL Shortener
Shorten product and category URLs to boost conversions. Track clicks, optimize campaigns, and drive more sales with powerful analytics.
An e-commerce URL shortener helps online store owners and e-commerce marketers create clean, trackable links for product pages, promotions, and seasonal campaigns. E-commerce platform URLs are notoriously long, containing session parameters, tracking codes, and product identifiers that make them look messy and unprofessional when shared in marketing emails, social media posts, and advertising. RELURL transforms these cluttered product URLs into clean, branded short links that look professional and build trust with potential customers. Every shortened e-commerce link includes click analytics that reveal which products capture customer attention and which marketing channels drive the most traffic. The ability to update destination URLs means you can redirect sold-out product links to similar alternatives without breaking any shared links, preventing customer frustration and lost sales.
Why Use Our E-commerce URL Shortener?
Product Link Tracking
Conversion Analytics
Bulk Shortening
UTM Parameter Support
Custom Brand Slugs
A/B Testing Ready
How It Works
1
Paste Product URL
Enter your product or category page URL.
2
Customize & Shorten
Add a branded slug and UTM parameters for tracking.
3
Share & Track
Use the short link in ads and emails, then monitor conversions.
Why Use Our E-commerce URL Shortener
Clean Product Links for Marketing
Transform long e-commerce URLs with session parameters into clean, professional short links that look trustworthy and fit naturally in emails and social posts.
Track Product-Level Click Performance
Monitor how many people click links to each product. Identify which items generate the most interest from your marketing efforts and optimize product promotion accordingly.
Sold-Out Product Redirects
When a product sells out, update the short link destination to a similar alternative or category page. Customers never hit a dead end, and you keep the sale opportunity.
Seasonal Campaign Link Management
Create short links for holiday promotions, flash sales, and seasonal collections. Update destinations when promotions change or inventory shifts without breaking shared links.
What Makes RELURL Different
RELURL's e-commerce URL shortener is designed for the specific needs of online retailers. Long product URLs with tracking parameters look unprofessional and can break email formatting or appear suspicious to customers. Clean, branded short links solve these problems while providing valuable click analytics that e-commerce platforms often lack. The ability to update link destinations is particularly valuable for e-commerce: when a product sells out, you can redirect the link to a similar item instead of sending customers to a dead product page. UTM parameter support enables full sales attribution in Google Analytics. For online stores running frequent promotions, RELURL provides the link management infrastructure needed to maximize marketing ROI.
How We Compare to Alternatives
Long e-commerce URLs with session parameters look messy in marketing emails and can cause formatting issues. RELURL short links are clean, consistent, and display correctly everywhere.
E-commerce platforms provide limited click data for shared product links. RELURL's analytics fill this gap with detailed tracking for every product link you share across channels.
When products sell out, broken links frustrate customers and lose sales. RELURL lets you update product link destinations instantly, redirecting customers to alternatives without changing shared links.
Popular Use Cases
Product page link sharing
Email marketing campaigns
Social media product posts
Affiliate program links
Retargeting ad campaigns
Print catalog QR codes
Tips and Best Practices
Use Product-Specific Custom Slugs
Create custom slugs that include product names or SKUs for easy identification. Links like relurl.com/summer-dress are immediately recognizable in your dashboard and to customers.
Track Links Separately per Promotion Channel
Create unique short links for email campaigns, social media, paid ads, and affiliate partners to identify which channels drive the most traffic to individual products.
Set Up Sold-Out Redirects in Advance
For popular products likely to sell out quickly, prepare backup destinations in advance. When inventory runs out, update the link redirect instantly to keep customers engaged.
Frequently Asked Questions
Is an E-commerce URL Shortener free?
Yes, our basic URL shortening service is completely free. Sign up for a free account to access custom aliases, click analytics, branded domains, and more advanced features.
How do I create an E-commerce URL Shortener link?
Simply paste your long URL into the input field above and click the shorten button. Your short link will be generated instantly. For custom slugs and tracking, create a free account.