Are UTM parameters preserved?
Yes. RELURL's 301 redirects preserve all query parameters including utm_source, utm_medium, utm_campaign, and more.
Shorten links without losing campaign tracking data
Shorten any URL while preserving UTM parameters for Google Analytics. Every click carries your campaign data intact.
Campaign tracking depends on UTM parameters surviving the redirect chain. RELURL's 301 redirects preserve all query parameters, ensuring your utm_source, utm_medium, utm_campaign, and other tracking data arrive intact at the destination. The built-in UTM builder lets you create properly formatted campaign URLs without leaving RELURL, combining link shortening and campaign tagging in one workflow.
UTM parameter preservation
Auto UTM builder
GA4 compatible
Campaign tracking
Click analytics overlay
Free to use
Enter your destination URL with UTM parameters already attached.
RELURL preserves all UTM parameters in the redirect.
Clicks show in both RELURL analytics AND your Google Analytics dashboard.
Every UTM parameter survives the redirect, ensuring accurate campaign attribution in GA4.
Create campaign-tagged URLs without external tools — build UTMs right inside RELURL.
Get RELURL's click analytics AND Google Analytics campaign data from the same link.
RELURL preserves UTM parameters by default and includes a built-in UTM builder. You get both link shortening and campaign tracking in one free tool.
Some shorteners strip query parameters. RELURL preserves every parameter including UTMs.
External UTM builders require copying links to a separate tool. RELURL combines both.
Other shorteners show only their own analytics. RELURL works alongside Google Analytics.
Google Analytics campaign tracking
Multi-channel marketing attribution
Email campaign UTM tagging
Social media campaign measurement
Follow a UTM naming convention (lowercase, underscores) to keep GA4 reports clean.
Click your UTM-tagged short link and verify parameters arrive in GA4's real-time report.
Yes. RELURL's 301 redirects preserve all query parameters including utm_source, utm_medium, utm_campaign, and more.
Yes. RELURL includes a built-in UTM builder that generates properly formatted campaign parameters.
Absolutely. UTM-tagged RELURL links pass all campaign data directly to Google Analytics 4.