What happens when a link expires?
The link stops redirecting and shows a custom expiry page, or you can set it to redirect to a different URL.
Set links to auto-expire after a date or click limit
Create short links that automatically expire after a set date, time, or number of clicks. Perfect for limited-time offers and temporary campaigns.
Time-sensitive campaigns need links that disappear when the offer ends. RELURL's link expiration feature lets you set any short link to automatically expire after a specific date, time, or number of clicks. When the link expires, visitors see a custom page or get redirected to a fallback URL. This is perfect for flash sales, event registrations, limited-time promotions, and any campaign with a defined end date. All analytics are preserved even after expiration.
Date-based expiration
Click-count limits
Automatic redirect on expiry
Custom expiry pages
Real-time countdown
Analytics until expiry
Enter the link you want to shorten.
Choose a date, time, or click limit for when the link should stop working.
Distribute your link and watch analytics until it auto-expires.
Links expire automatically — no manual deletion or monitoring required.
Set a maximum number of clicks for exclusive or limited-access content.
Send expired-link visitors to a different page instead of showing an error.
RELURL's expiration feature is free and flexible — set links to expire by date, time, or click count, with custom expiry pages and fallback redirects. Most shorteners don't offer this at all on free plans.
Most free shorteners don't offer link expiration. RELURL includes it on the free plan.
Static short links stay live forever. RELURL lets you set automatic expiry for time-sensitive campaigns.
Other tools require manual link deletion. RELURL handles expiration automatically.
Limited-time promotions
Event registration links
Flash sale URLs
Temporary access links
Seasonal campaign links
Always configure a fallback redirect for expired links so visitors aren't lost.
Set a click limit of 100 for early-access links to create urgency and exclusivity.
The link stops redirecting and shows a custom expiry page, or you can set it to redirect to a different URL.
Yes. You can reactivate or extend the expiration date from your dashboard at any time.
Yes. All click data up to the expiration point is preserved in your analytics dashboard.