What happens when a link expires?
When a link expires, visitors see a notification that the link is no longer active. You can configure a custom redirect URL for expired links if desired.
Free URL Shortener
Set Time Limits on Links
Link Expiration
Create short links that automatically expire on a specific date or after a set number of clicks. Perfect for time-sensitive campaigns, event promotions, and limited-time offers.
Link expiration lets you set a specific date and time when a short link automatically stops working. This feature is essential for time-sensitive marketing campaigns, limited-time offers, event registrations, and any situation where you want to control how long a link remains active. When a link reaches its expiration time, visitors are shown a clean page rather than encountering a broken connection or confusing error. You can configure what happens when an expired link is accessed, such as displaying a custom message or redirecting to an alternative page. RELURL's link expiration system lets you set expiration dates down to the minute, giving you precise control over your link lifecycle. The dashboard shows all links with upcoming expirations, making it easy to review and extend campaigns when needed.
Why Use Our Link Expiration?
Automatic Link Expiry
Date-Based Expiration
Click-Based Expiration
Expired Link Redirect
Campaign Management
Expiration Notifications
How It Works
1
Enter Your URL
Paste the link you want to set an expiration for.
2
Set Expiration Rules
Choose an expiration date or maximum click count.
3
Share with Confidence
Share your link knowing it will automatically deactivate when conditions are met.
Why Use Our Link Expiration
Precise Time-Based Expiration
Set expiration dates and times down to the minute. Links automatically deactivate at the specified moment without any manual intervention or monitoring.
Time-Sensitive Campaign Control
Perfect for flash sales, limited-time offers, event registration deadlines, and countdown promotions that should not remain accessible after the campaign ends.
Custom Expired Link Handling
Configure what visitors see when they access an expired link. Redirect to a related page, show a custom message, or display a promotion extension offer.
Expiration Overview Dashboard
Review all links with upcoming expirations in your dashboard. Extend well-performing campaigns or let promotions end on schedule with full visibility.
What Makes RELURL Different
RELURL's link expiration feature gives marketers precise control over link lifecycles without manual intervention. Instead of remembering to log in and deactivate links when campaigns end, you set the expiration date at creation time and let the system handle the rest. The configurable expired link handling ensures visitors never encounter broken experiences. Dashboard visibility into upcoming expirations helps you plan campaign extensions or prepare replacement promotions. For email marketers, event organizers, and anyone running time-bound campaigns, link expiration is an essential feature that protects campaign integrity and provides clean audience experiences even after links stop working.
How We Compare to Alternatives
Most free URL shorteners offer no expiration features, leaving links active indefinitely. RELURL includes precise date and time-based expiration on standard plans.
Manual link deactivation requires remembering to log in and disable links, which is unreliable and easy to forget. RELURL's automatic expiration handles deactivation without human intervention.
Some platforms delete expired links entirely, losing all analytics history. RELURL preserves expired link data in your dashboard for historical reporting and post-campaign analysis.
Popular Use Cases
Time-limited promotional campaigns
Event registration links that close after the event
Flash sale and limited-time offer URLs
Temporary document sharing for projects
Beta access links with expiration dates
Seasonal marketing campaign links
Tips and Best Practices
Set Expiration Slightly After Campaign End
Add a 24-48 hour buffer after your campaign officially ends to capture any late-clicking audience before the link deactivates.
Configure a Graceful Expired Link Experience
Set your expired link to redirect to a related current campaign or your homepage. Provide value even after the original promotion ends.
Review Expiring Links Weekly
Check your dashboard regularly for links approaching expiration. Extend high-performing campaign links if the promotion remains relevant to your audience.
Frequently Asked Questions
Can I set both date and click-based expiration?
Yes, you can combine expiration conditions. For example, a link can expire after 30 days OR after 1000 clicks, whichever comes first.
Can I reactivate an expired link?
Yes, you can modify the expiration settings of any link from your dashboard at any time, including reactivating expired links with new expiration rules.