How does the A/B split work?
Each visitor to the short link is randomly routed to either URL A or URL B based on your configured split ratio.
Split traffic between two URLs and see which converts
Create one short link that splits traffic between two destination URLs. Automatically track which version gets more clicks and conversions.
Guessing which landing page converts better is expensive. RELURL's A/B testing lets you split real traffic between two destination URLs and track which one performs better. Set a 50/50 split, run your test, and let the data decide. Every click is tracked with detailed analytics so you can see not just which URL wins, but which regions, devices, and referrers prefer each variant.
50/50 traffic split
Custom split ratios
Click tracking per variant
Statistical significance
Winner auto-selection
Free to use
Paste your control and variant destination URLs.
Choose how to split traffic (default 50/50, adjustable).
Track clicks per variant in your dashboard to identify the winner.
Stop guessing — let real traffic data tell you which landing page converts better.
No code, no pixels, no developer needed. Just paste two URLs and start testing.
See which variant performs better for specific regions, devices, and traffic sources.
RELURL's A/B testing is free, simple, and powerful. Set up a split test in 10 seconds with no code, no accounts, and no limits on clicks.
Google Optimize is sunset. RELURL offers simple A/B testing as a built-in feature.
Enterprise testing tools cost $200+/month. RELURL includes A/B testing for free.
Manual A/B testing requires two links and complex tracking. RELURL handles everything automatically.
Landing page optimization
Ad creative testing
Email subject line testing
CTA button optimization
Change only the headline, CTA, or layout between variants to isolate what drives the difference.
Aim for at least 200 clicks per variant before declaring a winner for statistical reliability.
Each visitor to the short link is randomly routed to either URL A or URL B based on your configured split ratio.
Typically 100+ clicks per variant provides reliable data. RELURL shows statistical confidence in your dashboard.
Yes. Update either destination URL without changing the short link or resetting the test.