What domain should I use for branded links?
Choose a short, memorable domain that reflects your brand. Common formats are go.yourbrand.com, link.yourbrand.com, or yourbrand.link. Short domains are easier to communicate verbally.
Free URL Shortener
Build Your Brand in Every Link
How to Create Branded Links
Learn how to create branded short URLs that boost brand recall and audience trust. Complete guide to setting up custom domains and branded links.
Creating branded links transforms generic shortened URLs into powerful marketing assets that carry your company name in every share. Instead of a generic short domain like relurl.com/abc123, a branded link uses your own domain such as go.yourcompany.com/summer-sale. Every time someone sees or clicks a branded link, they are exposed to your brand, building recognition and trust over time. Studies consistently show that branded links achieve 30-40 percent higher click-through rates than generic short links because users recognize and trust the domain. Setting up branded links involves connecting your custom domain to RELURL, verifying ownership through DNS records, and then creating short links that use your domain automatically.
Why Use Our How to Create Branded Links?
Custom Domain Setup
Brand Identity Integration
Click-Through Optimization
DNS Configuration Guide
Analytics Dashboard
Multi-Domain Support
How It Works
1
Choose Your Brand Domain
Select a short, memorable domain like go.yourbrand.com for your branded links.
2
Configure DNS Records
Add the required CNAME or A records to point your domain to RELURL's platform.
3
Start Creating Branded Links
Once verified, every link you create can use your branded domain automatically.
Why Use Our How to Create Branded Links
Build Brand Recognition with Every Click
Every branded link is a brand impression. When users see your domain in a link, it reinforces brand recall and builds familiarity that carries over to all your marketing efforts.
Increase Click-Through Rates Significantly
Users are more likely to click links on domains they recognize. Branded links remove the hesitation associated with generic shortener domains, resulting in measurably higher engagement.
Maintain Brand Consistency Across Channels
Whether sharing on social media, in email campaigns, or in print materials, branded links create a uniform brand experience. Consistent link formatting signals professionalism and attention to detail.
Build Trust and Credibility
Links on your own domain are inherently more trustworthy than links on generic shortener domains. Users feel confident clicking a link that carries your brand name.
What Makes RELURL Different
RELURL makes branded link setup straightforward with clear DNS configuration instructions and automatic domain verification. Once your domain is connected, every link you create can use your branded domain with no additional configuration. The dashboard provides unified analytics across all your branded links, making it easy to track performance per domain. Unlike some platforms that reserve branded domains for expensive enterprise plans, RELURL includes custom domain support on plans designed for growing businesses. For companies that share links as part of their regular marketing and communications, branded links are one of the highest-impact investments they can make.
How We Compare to Alternatives
Bitly requires a premium paid subscription for branded domains. RELURL offers custom domain support on plans accessible to small and medium businesses.
Some platforms limit the number of custom domains per account or charge per domain. RELURL allows multiple branded domains, supporting agencies and multi-brand businesses.
Competing tools often require lengthy DNS setup processes with limited support. RELURL provides clear documentation and automated verification for fast, hassle-free domain configuration.
Popular Use Cases
Build brand recognition with every link shared
Increase click-through rates with trusted domains
Create professional links for corporate communications
Enhance email marketing with branded URLs
Maintain brand consistency across campaigns
Establish authority in your industry
Tips and Best Practices
Choose a Short, Brand-Aligned Domain
Select a domain that is easy to type and say aloud. Formats like go.yourbrand.com, link.yourbrand.com, or yourbrand.link work well because they are simple to communicate verbally.
Use Consistent Naming for All Links
Establish a naming convention for your branded links, such as go.yourbrand.com/campaign-content. Consistency helps users recognize your links instantly.
Track Branded vs Non-Branded Link Performance
Compare click-through rates between your branded links and generic short links to quantify the branding benefit. The data will likely justify expanding branded link usage across more campaigns.
Frequently Asked Questions
How do I set up DNS for my branded domain?
You will need to add a CNAME record pointing to RELURL's verification server. Detailed step-by-step instructions are provided in your dashboard when you add a new domain.
Do branded links really increase click-through rates?
Yes, branded domains significantly increase click-through rates. Studies show that links on recognizable domains receive 30-40 percent more clicks than links on generic shortener domains.