Are my UTM parameters preserved?
Yes. When you configure parameter forwarding, the query string — including UTM tags — is passed through to the destination on redirect.
Preserve query parameters on redirect
Keep UTM tags and query parameters when you shorten a link. Drops or preserves parameters on redirect precisely as you configure, so your tracking data survives the short URL.
Query parameters matter. UTM tags and affiliate codes carry the attribution data your whole marketing stack depends on. If a shortener swallows them, you lose the source, campaign, and medium for every click — silently. RELURL's URL shortener with parameter forwarding prevents that. When you shorten a URL that carries query parameters, the redirect passes them through to the destination, so analytics platforms and affiliate systems receive exactly the tracking data they expect. This means you can use clean short links anywhere — social, email, print — and still get perfect attribution in your analytics. Shortened convenience, without sacrificing the data that tells you where your traffic truly came from.
Preserve query parameters
UTM-safe redirects
Configurable parameter handling
No lost tracking data
Paste a destination that includes query parameters such as UTM tags.
On redirect, the query string is preserved and passed through to the destination.
Your UTM and tracking data reach the destination exactly as if the visitor clicked the long URL.
Your source, medium, and campaign parameters forward to analytics tools so attribution stays intact after shortening.
Affiliate and referral parameters reach your destination through the redirect, protecting the commissions and data you rely on.
Share the tidy short URL while the full query string still reaches the destination — you no longer choose between beauty and tracking.
Choose how parameters are handled per link, so you pass only what you intend and keep the rest clean.
RELURL was built for marketers, which is why parameter handling is first-class rather than an afterthought. Standard shorteners routinely drop or mangle the query string, silently breaking attribution. RELURL preserves and forwards your parameters so UTM, affiliate, and campaign data arrive intact. You get the reliability, branding, and analytics of a short link without ever worrying that shortening mangled your tracking. It's the difference between a link tool and a link tool that actually respects your marketing data.
Many shorteners strip the query string, silently breaking UTM and affiliate tracking. RELURL forwards parameters through the redirect.
Some tools only work if you shorten, then manually re-add parameters. RELURL preserves them automatically as configured.
Broken attribution makes your analytics lie about sources. RELURL keeps the full query string so your data stays accurate.
Sending UTM tags through a short link
Preserving affiliate tracking parameters
Carrying session or campaign data to the target
Keeping analytics attribution intact
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Construct your full destination with the UTM strings included, then shorten it — RELURL forwards everything so attribution reaches your analytics.
Test an affiliate link through the shortener to confirm the tracking parameters arrive at the affiliate system correctly.
Use a consistent UTM naming convention across campaigns so the forwarded data is clean and comparable in your analytics.
Yes. When you configure parameter forwarding, the query string — including UTM tags — is passed through to the destination on redirect.
Absolutely. Affiliate and tracking parameters are preserved through the redirect, so attribution data reaches your destination.
RELURL lets you choose to forward parameters as configured, giving you control so only the tracking data you want survives.