How does the split work?
Each click on the short link is routed to one of your variants according to the split you set, so visitors are distributed across the destinations.
Split-test destinations with one link
Split a short link's traffic between two or more destinations. A/B test landing pages, offers, and funnels behind a single URL and see which variant wins.
A/B testing is how you improve — but running a proper split test usually means another tool, another integration, and another learning curve. RELURL's URL shortener for A/B testing puts it right in the link. Create one short URL, attach two or more destination variants, and set how traffic is divided. Visitors get routed across your variants, and the analytics show how each performed. When a winner emerges, shift the split or send everything to the winning destination. It's a lightweight experiment loop that works with the links you already share, letting you test landing pages, offers, and funnels without rebuilding your stack.
Multi-destination split
Adjustable weight split
Traffic distribution
Winner analysis
Provide the destinations you want to test — e.g. two landing page variants.
Choose how traffic is divided between them, such as a 50/50 test.
Each visitor is routed to one variant, and your analytics show how each performed.
Run split tests from the short link itself, skipping the extra platform and integration overhead.
Adjust the traffic distribution between variants at any time, including switching fully to the winner.
Distribute live traffic across variants and use the data to decide with evidence instead of guesswork.
Promote one link that routes to all variants, keeping your campaign simple while you experiment underneath.
RELURL makes experimentation feel native to link management. Instead of bolting on a third-party split tester, you define variants and distribution inside the short link itself, then read the results in the same analytics you already use. This is a capability that most free shorteners don't even consider. For marketers who iterate on pages and offers, it collapses the distance between a good idea and a data-backed decision. Test, learn, and route to the winner — all from one link.
A single URL can't test alternatives. RELURL splits one link's traffic across multiple destinations.
Third-party A/B tools add cost and integration overhead. RELURL bundles split testing into the short link.
Guessing which page wins wastes potential. RELURL distributes live traffic and measures each variant's performance.
A/B testing landing pages
Comparing two offer variations
Testing funnels and signup flows
Choosing winners with real traffic
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Keep variants comparable by testing a single meaningful change, so any difference is attributable to that element.
Give the experiment enough traffic to be meaningful before declaring a winner — small samples lead to wrong conclusions.
Once you have a confident winner, redirect the full split to the winning variant to capture the benefit immediately.
Each click on the short link is routed to one of your variants according to the split you set, so visitors are distributed across the destinations.
Yes. You can adjust the weights or even route all traffic to one variant after you've picked a winner.
No. The A/B split is built into the short link, so you test without adding another experiment platform.