How does Pixel tracking work on a link?
RELURL fires the Facebook Pixel event server-side when the short link is clicked, sending the conversion data to your ad account without extra client code on your page.
Fire your Facebook Pixel from any short link
Trigger Facebook Pixel events whenever a short link is clicked. Track conversions and retarget visitors from links shared anywhere — email, SMS, print, or social.
Facebook Pixel tracking is powerful, but it's normally tied to your website — which means clicks that happen away from your site, in email, SMS, messaging, or print, slip through untracked. RELURL's link shortener with Facebook Pixel tracking closes that gap. When a short link is clicked, the Pixel event fires directly from the link, sending conversion and activity data to your ad account regardless of where the link was shared. You get accurate attribution for every channel, and you can build retargeting audiences from those clicks. For marketers who promote across channels, this turns every shared link into a data source feeding your ads.
Fire Pixel on click
Conversion and custom events
Retarget from any link
Works on every share
Link your Facebook Pixel ID to your RELURL account in settings.
Shorten any URL and let the link carry your Pixel tracking.
When visitors click the link, the Pixel event fires, feeding your ads and retargeting.
Fire Pixel events from links shared in email, SMS, messaging, and print — not just clicks that land on your site.
Build custom audiences from link clicks and retarget those visitors across Facebook and Instagram.
Because the event fires from the link itself, you can track conversions even without client code on the destination.
See which channels and links actually drive tracked events, so your ad reporting reflects real activity.
RELURL connects short links directly to your ad infrastructure. Instead of treating links as dead ends, they become Pixel-firing events that feed your campaigns. This is a genuinely marketing-grade feature: most free shorteners have no idea what a Pixel is. RELURL not only tracks clicks but hands that data to Facebook for attribution and retargeting. For anyone running paid social alongside organic channels, it means every link you share contributes to your audience and measurement strategy.
Website-only Pixel tracking misses clicks in email, SMS, and print. RELURL fires the Pixel from the short link itself, capturing every channel.
Most shorteners return raw click counts with no ad-platform integration. RELURL sends the event to your Facebook Pixel.
Adding Pixel code to every destination is impractical. RELURL applies tracking at the link level, so it works anywhere the link is shared.
Tracking conversions from email or SMS campaigns
Retargeting visitors who clicked a shared link
Attributing ad-like conversions to off-platform links
Measuring link-driven events in your ad account
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After linking your Pixel, run a test click and confirm the event appears in Meta's Event Manager before scaling up.
Create separate short links for email, SMS, and social so each channel's events are cleanly attributable.
Configure the fired event to match the conversion your ad set optimizes for, so the data feeds your optimization directly.
RELURL fires the Facebook Pixel event server-side when the short link is clicked, sending the conversion data to your ad account without extra client code on your page.
Yes. Pixel events triggered by link clicks let you build custom audiences and retarget those visitors with Facebook or Instagram ads.
No. Because the event fires from the short link, you can track conversions even on pages you don't fully control.