Why use short links for Google Ads?
Short links keep ad URLs clean, track clicks independently, and forward UTM parameters so your ad traffic is attributed correctly in analytics.
Track ad clicks with clean, attributed links
Create short links for your Google Ads campaigns with proper UTM tagging. Track ad-driven clicks, attribute conversions, and keep your ad URLs clean and manageable.
Ad campaigns generate long, unwieldy URLs stuffed with tracking parameters — ugly in the final URL field and hard to manage at scale. RELURL's URL shortener for Google Ads tracking keeps them clean. You build a short link with the UTM tags your campaigns need, and the parameters forward through the redirect so Google Ads and your analytics receive full attribution. Because each ad can carry its own short link, you track clicks and conversions per ad precisely while keeping every URL tidy. It's ad tracking that's clean to manage and accurate in the data — the best of both worlds for paid campaigns.
Ad-safe UTM tagging
Clean campaign URLs
Click and conversion data
Per-ad attribution
Create a short URL with UTM parameters for your Google Ads campaign.
Place the short link in your ads, keeping the final URL clean and consistent.
See click and conversion data for the link, with attribution flowing into your analytics.
Replace long, parameter-stuffed ad URLs with tidy short links that are easy to manage and track.
UTM tags forward through the redirect, so Google Ads and analytics receive accurate campaign data.
Give each ad its own short link to compare performance and optimize precisely.
Standardize how ad links are built and tagged across your campaigns for cleaner reporting.
RELURL was designed for performance marketers, and ad tracking is core to that. The UTM builder plus parameter forwarding keeps Google Ads URLs clean while preserving the attribution your bids and reports depend on. Most shorteners either mangle query strings or force you to assemble URLs by hand. RELURL handles both ends: build the tagged link, shorten it, and watch attribution survive. For anyone running paid search or display, it means ad URLs that are manageable to run and accurate in the numbers.
Raw ad URLs carry long tracking strings that are hard to manage. RELURL condenses them into clean short links.
Some shorteners strip UTM data, silently breaking ad attribution. RELURL forwards parameters through the redirect.
Hand-building URLs per ad is error-prone. RELURL's UTM builder plus shortener keeps it fast and valid.
Keeping ad URLs clean and manageable
Attributing clicks to specific ads
Tracking search vs display campaigns separately
Preserving UTM data through redirects
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Use unique campaign, source, and medium values per ad so attribution and reporting stay precise.
Build ad links through the builder to avoid typos that silently break campaign tracking.
After launch, click a test ad link and confirm the traffic appears with correct attribution in analytics.
Short links keep ad URLs clean, track clicks independently, and forward UTM parameters so your ad traffic is attributed correctly in analytics.
No. RELURL forwards the UTM parameters through the redirect, so Google Ads and your analytics still receive full attribution data.
Yes. Giving each ad or ad group its own short link lets you compare performance precisely and keep reporting clean.